Barry Shulman is a seasoned talent advisor, executive search expert, Predictive Index master, and the Founder of Shulman Associates Talent Advisory with over three decades of extensive experience. He began his career in advertising on Madison Avenue before founding his own management consulting firm in Silicon Valley during the early ’90s. Barry has witnessed the ebb and flow of the tech industry and brings a wealth of knowledge in optimizing business talent. He specializes in providing insightful assessments that aid companies in recruiting, retaining, and managing staff. Barry’s approach is grounded in data analytics and psychology, offering clients transformative solutions for workforce challenges.
Here’s a glimpse of what you’ll learn:
- [2:42] Barry Shulman shares his journey from being a kid growing up in an entrepreneurial atmosphere to becoming a talent optimization expert
- [4:14] Barry’s early business ventures and entrepreneurial mindset
- [9:34] How Barry broke into the corporate communications executive search field
- [13:49] The pivotal moment when Barry decided to move west and establish his business in Silicon Valley
- [19:07] The impact of the dot-com bust on business and the resilience needed to rebuild
- [23:31] A revolutionary talent assessment tool that changed the talent management game
- [27:14] How businesses can avoid the pitfalls and guesswork in hiring and team building
- [30:18] The rewarding experience of seeing companies thrive through improved talent optimization
In this episode…
How do you transform a group of individuals into a high-performing team that drives your business forward?
According to Barry Shulman, a seasoned talent advisor with over 30 years of experience, the key lies in understanding your team members’ natural drive and cognitive behaviors. He highlights the importance of using tools like Predictive Index to match individuals’ strengths with their roles, ensuring optimal performance and job satisfaction. By aligning these drives with company goals, businesses can avoid costly hiring mistakes and enhance team cohesion, leading to sustained success.
In this episode, host John Corcoran speaks with Barry Shulman, a seasoned talent advisor, executive search expert, Predictive Index master, and the Founder of Shulman Associates Talent Advisory, to discuss how to build winning teams. They talk about Barry’s journey from New York to Silicon Valley, his strategic pivot to management consulting, and the transformative impact of using the Predictive Index tool. Learn how to leverage data-driven insights to optimize your talent, improve team dynamics, and drive your business forward.
Resources mentioned in this episode:
- EO San Francisco
- EO Accelerator
- Entrepreneurs’ Organization (EO)
- John Corcoran on LinkedIn
- Rise25
- Barry Shulman: LinkedIn | Email
- Shulman Associates Talent Advisory
- The Predictive Index
Quotable Moments:
- “What I found…was that most people in positions of power had no idea how to structure teams or put systems in place.”
- “The perfect resume can be a nightmare if their behavioral and cognitive drives are not in alignment with the team’s goals.”
- “With Predictive Index, we’re literally able to figure out what’s happening within teams.”
- “Not all business is good business, and it takes a certain degree of enlightenment to be a client.”
- “This [Predictive Index] has really been a game changer for us, the aha moments when you talk about why people behave the way they do.”
Action Steps:
- Utilize Predictive Index or a similar tool to assess a candidate’s natural drive and cognitive behavior. It offers a scientific method to determine potential fits for the role and the team dynamic.
- Put emphasis on data and analytics in the hiring process to avoid judgment purely based on first impressions, enabling higher accuracy in selecting candidates.
- Regularly review team compositions and dynamics to identify areas of mismatch or conflict, fostering a more collaborative and effective workplace using informed assessments.
- Be open to reevaluating and restructuring team organization and roles to align more closely with the data-driven insights about your employees.
- Prioritize continuous learning for management and leadership on the latest tools and methodologies in talent optimization to maintain an edge in efficient management practices.
Sponsor for this episode…
EO San Francisco
This episode is brought to you by EO San Francisco.
The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 198 chapters in 61 countries.
If you are the founder, co-founder, owner, or controlling shareholder of a company generating over $1 million a year in revenues, and want to connect with other like-minded successful entrepreneurs, EO is for you.
The EO San Francisco chapter enables leading entrepreneurs in the Bay area to learn, grow, and achieve greater success.
The EOSF chapter was founded in 1991, and today we have over 100 members in industries ranging from marketing to agriculture to tech and professional services.
To learn how it works, or to come do a test drive come join us at www.eosf.org.
This episode is also brought to you by my company, Pacific Crest Group.
Pacific Crest Group provides outsourced CFO, Controller, and bookkeeping services. You can learn more about us at https://www.pcg-services.com/
Rise 25
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at support@rise25.com or book a call at rise25.com/bookcall.
Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.