Former gymnast Jennifer Atkinson is the Co-CEO of Destira, a women-run and family-owned gymnastics apparel company specializing in leotards for young girls and empowering young female gymnasts across the United States. Jennifer gained several years of retail, social media, and e-commerce experience, climbing the corporate ladder at Gap. Before joining Destira as its Co-CEO, she worked in marketing at Adobe and DaVita.
Here’s a glimpse of what you’ll learn:
- Jennifer Atkinson shares her mom’s passion for designing leotards during her childhood
- How Jennifer’s family celebrates having an entrepreneurial spirit
- The life event that led Jennifer to join the family business
- The impact of the pandemic on Destira
- Jennifer’s passion is to empower young girls
In this episode…
The saying “Find something you love, and you’ll never work a day in your life” is cliche, yet it holds true. It also helps when you have family support to cheer you on. After all, building a business around your passion doesn’t guarantee automatic success. But when you take risks and fail, the support of loved ones can be the biggest motivator.
Jennifer Atkinson, an entrepreneur, experienced firsthand the process of transforming a passion into a business with the support of her family. Her mother’s love for sewing evolved from a hobby into a family-owned company. Her father did not only support her mother, but he encouraged her and her siblings to take risks and become entrepreneurs. However, Jennifer had to follow her path. So, what was the defining moment that led her to join the family business?
In this episode, host John Corcoran of Rise25 welcomes the Co-CEO of Destira, Jennifer Atkinson. The two discuss Jennifer’s business background and how it eventually groomed her to join the family business. Additionally, she shares her family’s entrepreneurial spirit, how to create a work-life balance, and her mission to empower young girls.
Resources mentioned in this episode:
- John Corcoran on LinkedIn
- Rise25
- Entrepreneurs’ Organization (EO)
- EO San Francisco
- EO Accelerator
- Jennifer Atkinson on LinkedIn
- Destira
- Destira on Facebook | Instagram | Twitter | YouTube
Sponsor for this episode…
EO San Francisco
This episode is brought to you by EO San Francisco.
The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 14,000+ influential business owners with 198 chapters in 61 countries.
If you are the founder, co-founder, owner, or controlling shareholder of a company generating over $1 million a year in revenues, and want to connect with other like-minded successful entrepreneurs, EO is for you.
The EO San Francisco chapter enables leading entrepreneurs in the Bay area to learn, grow, and achieve greater success.
The EOSF chapter was founded in 1991, and today we have over 100 members in industries ranging from marketing to agriculture to tech and professional services.
To learn how it works, or to come do a test drive come join us at www.eonetwork.org/sanfrancisco/.
This episode is also brought to you by my company, Pacific Crest Group.
Pacific Crest Group provides outsourced CFO, Controller, and bookkeeping services. You can learn more about us at https://www.pcg-services.com/
Rise 25
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Co-founders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?
Contact us now at support@rise25media.com or book a call at rise25.com/bookcall.
Rise25 Co-founders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.